The third edition of this authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry—how fashion apparel and accessories are designed, manufactured, marketed, and distributed.
Menswear: Business to Style
By Beverly Kemp-Gatterson, Barbara L. Stewart
978-1-56367-559-1
List Price: $78.50
This text revisits the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepare students to assume a role in the business as it continues to evolve.
Providing and overview of the political, social, and economic developments within the international textile and apparel industry, this book exposes students to the language and basic concepts of global textile and apparel trade.
This text combines a broad analysis of apparel manufacturing with a discussion of how social responsibility can influence corporate strategy and decisions made throughout the global supply chain.