Completely updated with full-color illustrations, the 3rd Edition features the most up-to-date information on current fashion forecasting practices, including the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers.

Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season.

How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. This much needed text introduces new methods and technologies to apply today's principles into future practices of fashion marketing.

Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, this text delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry.

Keeping up with changes in retailing is daunting for both students and instructors, as companies start up, merge, or go out of business. This new edition provides the information and tools necessary to thrive in this competitive industries.

Building on the success of the 1st Edition, the new edition with a new author will continue to resolve the inconsistencies and discrepancies in terminology in the apparel industry and to help clarify the various methods, processes, and equipment used in the industry.

With step-by-step written instructions, this text provides the fundamentals of designing foundation garments by draping fabric on a dress form.

The 5th Edition of this classic text on fashion sewing features features step-by-step instructions that take the reader from start-to-finish through over 100 sewing applications.

This text will guide fashion students through the garment construction process and provide students in both fashion design and merchandising with the industry standard construction information that they will need to function more effectively within design firms.

This exciting new text provides students with inspiration and guidance to make their own patterns for tailored jackets, which they will then execute using contemporary tailoring techniques that the book will also outline.

Apparel Production Management and the Technical Package will present the basics of production management and provide clear instructions for creating each component of a production package.

This clear and concise textiles book focuses on comprehension of the interrelationship between the components of textiles to help students understand and predict textile properties and performance.

This textbook/workbook takes an interactive approach to the study of color and design, highlighting the elemental importance for designers to understand how color is perceived, experienced, and manipulated in order to be used effectively in their designs.

Beginning at Inspiration, readers travel through Identification, Conceptualization, Exploration/Refinement, Definition/Modeling, and Communication on the way to Production.

The 2nd Edition of this comprehensive text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior.

This exciting new text covers the elements and principles of design as they relate to fashion.

This beautifully illustrated text provides a step-by-step approach to drawing the basic fashion figure, identifying the elements of a garment, and discussing the various techniques used to render fashion illustration

This comprehensive and easy to read new edition first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst.

This comprehensive reference prepares students as they begin their fashion design careers as well as those already working in the industry or wishing to reenter the job market.